Name: JOHN CAMPBELL

Rank: T/Lt Col

Regiment: Coldstream Guards

Borough: Westminster City Council

Date of Action: 15-Sep 1916

Memorial Location: Victoria Cross Memorial, Victoria Embankment Gardens, Villiers St, Charing Cross, London WC2N 6NS

T/Lt Col JOHN CAMPBELL

Victoria Cross Memorial, Victoria Embankment Gardens, Villiers St, Charing Cross, London WC2N 6NS

For most conspicuous bravery and able leading in an attack. Seeing that the first waves of his battalion had been decimated by machine gun fire and rifle fire he took personal command of the third line, rallied his men with utmost gallantry and led them against the enemy machine guns, capturing the guns and killing the personnel. Later in the day after consultation with other unit commanders he again rallied the survivors of this battalion and at a critical moment led them through a very hostile fire barrage against the objective. He was one of the first to enter the enemy trench. His personal gallantry and initiative at a very critical moment turned the fortunes of the day and enabled the division to press on and capture objectives of the highest tactical importance'